Views: 0 Author: Site Editor Publish Time: 2026-09-24 Origin: Site
China's biggest shopping season is here. Mid-Autumn Festival (September 25–27) and National Day (October 1–7) fall close together this year — with a few extra days of leave, many people enjoy up to 13 consecutive days off. Add the Aichi-Nagoya Asian Games (September 19 – October 4), and malls, streets, and transport hubs are busier than at any other time of year.
Gift buying peaks — mooncakes, gift sets, premium goods — while family dining and travel surge. It is the moment when footfall and ad budgets both hit their yearly high.
· Shopping malls & retail — run festival campaigns, countdowns, and bundle promotions on advertising displays at entrances and escalators.
· Streets & tourist spots — backpack screens bring pop-up promos, event guides, and live queues directly to the crowd.
· Restaurants & F&B — digital menus and festival combos that tempt and upsell in seconds.
· Transit & city hubs — bus-stop digital signage guides travelers and carries ads during the travel rush.
A mooncake brand launches a “Gift the Moon, Share the Love” campaign across mall displays and street screens. When the mood shifts from Mid-Autumn to National Day, creatives switch in minutes — no reprinting, no waste.
· Swap creatives in minutes instead of days.
· One screen carries endless messages.
· Nothing to throw away after the holiday.
Festival marketing is not unique to China — the same HOBOV displays power Christmas campaigns, Black Friday sales, and world-class sporting events. Explore [global festivals and major events], or meet [the hardware behind these campaigns] at trade shows.
